At Indogulf Group, our Manufacturing Strength lies at the core of our commitment to delivering high-quality agrochemical products that empower farmers and contribute to sustainable agriculture. With state-of-the-art facilities, cutting-edge technology, and a relentless pursuit of excellence, we have established ourselves as a leading agrochemical manufacturer globally.
1. Diversified product portfolio and specialized products across all three verticals
We have, over the span of three decades, diversified our product portfolio and have grown into multi-product manufacturer of crop protection, plant nutrients and biologicals in India. Our product portfolio has expanded from 198 products in Fiscal 2022 to 259 products in Fiscal 2024, consisting of products that we manufacture using in-house innovative processes, which enable us to cater to a wide range of customers in domestic and international markets. We manufacture a wide range of product categories consisting, among others, water dispersible granules (“WDG”), suspension concentrate (“SC”), capsule suspension (“CS”), ultra low volume (“ULV”), emulsion in water (“EW”), soluble granule (“SG”), flowable suspension (“FS”), which can be in powder, granules and liquid form. Our packaging features a QR code that provides detailed information about the product including its content, uses and usage instructions Our innovative packaging solutions, protected by three packaging patents, enhance product quality, safety, and sustainability. These patented designs contribute to our competitive advantage and provide added value to our customers.
Strong and recognizable brands are a key attribute in our industry, which increase customer confidence and influences purchase decision. We had 167 trademarks, seven copyrights and six design registrations for our logo and branded products.
We have applied for 113 trademark and one copyright registrations. We had 114 valid product registrations across 17 foreign countries.
We had 152 products in the pipeline for registration in domestic and overseas, and 19 products under manufacturing. In addition, our diversified product portfolio allows for limited dependence on individual products, helps counter seasonal trends and addresses different business cycles across industries where our products are used. Further, our leadership position in our key products offers us advantages such as cost efficiency due to economies of scale, competitive product pricing, ability to scale our business, ensure customer loyalty and expand our product pipeline into new end-uses.
In addition, our facilities are multi-purpose that are designed to allow a level of flexibility enabling us to manufacture a diverse range of products and provide us with the ability to modify and customize our product portfolio to address the changing requirements of customers. Our competitive advantage is further augmented by the high regulatory barriers to entry in the agrochemical industry. Such entry barriers include the high cost, complex regulatory approvals, intricacy of product development and manufacturing, lead time, expenditure required for R&D, building customer confidence and relationships, which can only be achieved over a period of time.
2. Established distribution network in India and abroad
We have a pan-India sales and dealer presence in 22 states and three Union Territories in India and over 34 countries outside India with a dedicated sales and development force that provides customer service and undertakes product promotion. Our marketing network had 169 institutional business partners (b2b), 5,772 working domestic distributors (b2c), supported by 17 stock depots and six sales/branch offices supporting the distribution of our products in India and 129 overseas business partners present outside India optimizing our product distribution in over 34 countries.
We have a marketing team of 254 employees who analyse industry trends, develop strategies to differentiate our products, direct sales effort, generate leads, build and maintain relationships with key customers and provide customer service and support. Our marketing team coordinates with our dealer network on a regular basis to understand demand patterns and also offer them various incentive structures and fixed payment terms to grow our product sales. Our Company has also launched a new mobile and website application, which is a valuable tool for both employees and channel partners. It provides access to sales data, order management, financial information, and other relevant metrics. This empowers users to make informed decisions, improve efficiency, and enhance customer relationships. Key features include online ordering, real-time tracking, and automated reminders. Overall, the app supports better decision-making and operational control.
Due to our widespread dealer network, we are able to supply crop protection, plant nutrients and biologicals products to our customers, within the required time, which is critical considering the seasonal nature of the agricultural business. We follow a defined process of identifying a dealer, based on an assessment system, to ensure that we reach out to as much of the geographical limits as possible.
We are recognized as a Two Star Export House under the Ministry of Commerce scheme, and our marketing team generates business orders and understands the requirements of our customers outside India. We export our products to over 34 countries located in Asia, Africa, Europe and United States of America.
We have two Subsidiaries, Indogulf Cropsciences Australia Pty Ltd located in Australia and Abhiprakash Globus Private Limited located in India. Indogulf Cropsciences Australia Pty Ltd helps us to get registrations in the countries which required OECD registered products and Abhiprakash Globus Private Limited will facilitate to expand our market reach, drive growth, and open new avenues for business development in domestic as well as overseas markets while optimizing resource use and fostering healthy competition.
We also carry out institutional sales of our products across India and international markets. We participate in various international and domestic agriculture exhibitions and events, trade summits and industry conferences to market our products.
3. Backward integrated manufacturing infrastructure
We currently have four manufacturing facilities including formulation, technical and fertilizer plants having international quality standards located in (i) Samba, Jammu and Kashmir; (ii) Nathupur - I, Haryana; (iii) Nathupur - II, Haryana; and (iv) Barwasni, Haryana, collectively, spread across approximately twenty acres. Our manufacturing facilities are ISO 9001: 2015 and ISO 14001: 2015 certified, for quality management system and environment management system.
We primarily source the raw materials for our manufacturing process through both our internal backward integration and external suppliers in India and globally. We source our primary raw materials from sources within and outside India and have developed relationships with multiple vendors for our major raw materials to ensure timely delivery and adequate supply. We have had long-standing business relations with certain of our vendors. The backward integration enables us to manufacture key raw material for certain products, reduces our reliance on imports, third party supplies and logistics costs, provides us the flexibility to control our manufacturing processes and improves our operating margins.
In addition, our facilities are multi-purpose that are designed to allow a level of flexibility enabling us to manufacture a diverse range of products across our all three verticals i.e. crop protection, plant nutrients and biologicals and provide us with the ability to modify and customize our product portfolio to address the changing requirements of customers.
4. Strong R&D and product development capabilities
We have substantial experience in undertaking R&D activities as part of our manufacturing operations. Our R&D laboratory is located at our Nathupur, Haryana facility with modern research and development infrastructure. Our R&D laboratory has received certificate of accreditation from the NABL which has assessed and accredited in accordance with the standard ISO/IEC 17025:2017. We have been able to diversify our products range mainly due to our R&D and product development capabilities. Further, we are currently in the process of developing and upgrading 39 products. Our R&D efforts are mainly focused on developing new products and processes, improving our existing production processes, adopting advance production technology, and improving the quality of our existing products coupled with cost efficiency. Our R&D efforts are important to maintain our competitive position in various business lines as well as to address evolving customer needs, industrial development and business models.
Our R&D efforts focus on product development and improvement through a strategic approach involving short-term, mid-term, and long-term planning. In the short term, our Company prioritizes obtaining registrations for existing products in the marketplace. Leveraging its expertise and advanced technologies, our Company successfully develops and manufactures a wide range of products, meeting regulatory standards both domestically and internationally.
For mid-term planning, we focus on product upgradation through partnerships and collaborations. By engaging in technology transfer and knowledge sharing, our Company aims to enhance existing products and introduce new variations. This approach has led to significant achievements, including the successful development of over 600 products and a strong market presence.
Our efforts are led by a dedicated R&D team of 9 employees, that comprises skilled scientists, agronomists, chemists, and biologists. Our R&D laboratory is well equipped with advanced instruments and technology such as karl fisher titrator, digital weighing machine, ph meter, ultra-violet spectrophotometer, water bath and fume hood.
5. Experienced Promoters and a strong management team
We are led by a set of experienced Promoters. Om Prakash Aggarwal, Chairman, provides strategic direction to the team and has over 30 years of experience and knowledge of the industry. Sanjay Aggarwal, Managing Director, has been associated with our Company since its inception and has an experience of over 30 years in the industry.
We are assisted by experienced team of personnel including agronomists, and advisors on product portfolio development, workforce management, and strategic planning. Their industry experience has enabled us to anticipate and address market trends, manage and grow our operations including expanding globally, enhance our manufacturing capabilities, leverage customer relationships, innovate continuously and respond to changes in customer preferences. Further, our regulatory team enables us to obtain product registrations in a timely and efficient manner. We will continue to leverage on the experience of our management team and their understanding of agricultural science and industry in order to take advantage of current and future market opportunities. Our employee base is the key to our competitive advantage. Our employee value proposition is based on a strong focus on employee development, friendly environment, and competitive compensation. Continued talent development is a key focus area for us and is implemented through diligently designed talent management processes. We believe that the skills and diversity of our employees give us the flexibility and agility to adapt to the future needs of our business.
We are committed to implementing best practices of corporate governance and achieving a high level of transparency, with a focus on investors’ best interests and the maximisation of shareholder value.